One Arizona
One Arizona is a coalition of 30 organizations across Arizona. They are nonpartisan, focused on improving the lives of Arizonans, especially young people, by building a culture of civic participation.
GOTV Campaign Creative
The Goal
In the 2024 election year, the Our Arizona 2024 campaign aimed to re-engage young voters through a strong brand identity. With disinformation creating doubt across Arizona’s communities, we focused on restoring trust and showing young people that their voice and vote matters.
Our Strategy
We began with an in-depth analysis of Arizona’s voter demographics and the visual symbols that resonate across the state’s communities. From this research, we developed a brand identity inspired by Arizona’s iconic landscapes and native plants, including the saguaro, agave, and surrounding mountain ranges.
The visual system was designed to be flexible and scalable across digital and print platforms, allowing it to adapt into multiple colorways for more than 20 coalition partners. This ensured consistent yet adaptable branding across swag, canvassing materials, social media, and statewide GOTV messaging.
Services
Logo & Branding
Political Marketing
Print & Digital
Sector
Nonprofit
The Impact
By centering illustrations that felt close to home, Our Arizona 2024 strengthened community recognition and alignment across coalition partners. The campaign contributed to a broader statewide GOTV effort, helping Arizona achieve 105k doors knocked, 78% voter turnout, with over 3.4 million ballots cast in the 2024 general election. The refreshed identity increased visibility across social platforms and field operations, enabling partners to deliver key results during a high-stakes election year.
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Coalition Partners
Arizona AANHPI For Equity