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Betsy Bakes
Betsy’s Bakery is a small New York City business specializing in homemade Puerto Rican desserts and family recipes.
WORK
Small Business Logo and Branding
Design Approach
The logo was created first to define the visual direction of the brand. A color palette was then introduced, followed by patterns and additional elements to build out a flexible identity system.
Services
Brand Identity
Packaging Design
Merch Design
Sector
Small Business
Impact
The branding gave Betsy Bakes a consistent look across products and social media and also made it easier to use the brand on packaging and merchandise. This logo and branding kit provides a practical starting point for small businesses building their identity as they get established.
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