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Valor
Aroma

Valor Aroma is a small queer-owned business creating handcrafted oils. Their products combine essential oils with luxurious long-lasting fragrances. 

WORK

Small Business Logo and Branding

Valor Aroma logo

The Goal

With a startup budget, the focus was to create the foundation of Valor Aroma's visual identity by designing a recognizable logo system and color palette that could evolve as the business grows. 

 

The visual identity was to:
 

  • Stand out within natural wellness space.

  • Honor Frida Kahlo’s culture and legacy of self-expression..

  • Uplift queer identity through artistic representation.

Services

Brand Identity

Packaging Design

Merch Design

Sector

Small Business

Valor Aroma primary logo options
Valor Aroma color pallet

The color palette pairs earthy tones with expressive accents. The palette reflects the brand personality and supports an identity that is:
 

  • Authentic

  • Elegant and modern

  • A welcoming and safe space

Valor Aroma stickers, stylized face, Handmade with Love
Valor Aroma blue tote bag with a woman's face design
Valor Aroma sweatshirt, product card, and dropper bottle

Impact

By building partnership and a strong visual foundation, this project reinforces Bruha Design's belief that culturally grounded design can empower entrepreneurs, even on a small budget, helping them achieve their goals. 

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