Valor
Aroma
Valor Aroma is a small queer-owned business creating handcrafted oils. Their products combine essential oils with luxurious long-lasting fragrances.
Logo and Brand Colors
The Goal
With a startup budget, the focus was to create the foundation of Valor Aroma's visual identity by designing a recognizable logo system and color palette that could evolve as the business grows.
The visual identity was to:
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Stand out within natural wellness space.
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Honor Frida Kahlo’s culture and legacy of self-expression..
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Uplift queer identity through artistic representation.
Services
Brand Identity
Packaging Design
Merch Design
Sector
Small Business
The color palette pairs earthy tones with expressive accents. The palette reflects the brand personality and supports an identity that is:
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Authentic
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Elegant and modern
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A welcoming and safe space
Impact
By building partnership and a strong visual foundation, this project reinforces Bruha Design's belief that culturally grounded design can empower entrepreneurs, even on a small budget, helping them achieve their goals.