GivingTree
Dispensary
The Giving Tree Wellness Center is a retailer of high quality medicinal cannabis products in Arizona. Aside from donating time and services, the Giving Tree donates medicine to Valley Pediatric Patients.
Logo and Brand Identity
The Goal
1
Develop a logo and brand identity that resonates with medical and recreational users through organic, earthy and sustainable design elements.
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Translate the brand visual into in-store experience and for digital platforms.
Create a sophisticated eco-friendly packaging that champion sustainability and a greener future.
Our Strategy
We developed a holistic brand identity that bridges medical reliability with recreational ease, designed to appeal to consumers 18 to 65+.
Logo and Branding: We created a sophisticated color palette, typography, patterns, and design elements that could be applied across digital platforms, print, and interior design. We also built a unified website and social media presence using earth-toned palettes that reinforce the brand’s aesthetic and wellness-focused identity.
Store Design: The new brand guided the dispensary's interior design using the colors and organic material that echoed the brand identity.
Packaging Design: We developed sustainable packaging with recyclable materials and subtle gold-foil accents, balancing elegance with an organic feel.
Services
Brand Identity
Logo Design
Website Design
Social Media
Digital Marketing
Product Design
Sector
Cannabis Retail
Brand Identity
Logo Refresh
Store Design
Custom Illustration
Packaging
The Impact
The rebrand elevated the Giving Tree as more than a dispensary. It transformed trust with both patients and recreational users alike, while solidifying its reputation as a pioneer in sustainable branding in Arizona. A portion of sales proceeds directly supports children with cancer at Valley Pediatric and the Pat Tillman Foundation, further creating a brand that gives back to the community.
Expanded Wellness Centers
2
Elevated Product Lines
4
Followers on Instagram
12K