Our Arizona
One Arizona is a coalition of 30 organizations across Arizona. They are nonpartisan, focused on improving the lives of Arizonans, especially young people, by building a culture of civic participation.
Creative for GOTV Campaign
The Goal
In the 2024 election year, the Our Arizona 2024 campaign aimed to re-engage young voters through a strong brand identity. With disinformation creating doubt across Arizona’s communities, we focused on restoring trust and showing young people that their voice and vote matters.
Our Strategy
We began with an in-depth analysis of Arizona's voter demographics and cultural influences, paying particular attention to the symbols and color palettes that resonate with the state’s communities, where we developed a brand identity inspired by Arizona’s iconic landscapes and native plants, including the saguaro, agave, and surrounding mountains. The visual identity was designed to be flexible across digital platforms and adapted in different colorways for 20+ coalition partners, including swag, canvassing materials, social media, and statewide GOTV messaging.
Services
Logo & Branding
Political Marketing
Print & Digital
Sector
Nonprofit
The Impact
By centering inclusive illustrations that felt close to home, Our Arizona 2024 strengthened community recognition and alignment across coalition partners. The campaign contributed to a broader statewide GOTV effort, helping Arizona achieve 105k doors knocked, 78% voter turnout, with over 3.4 million ballots cast in the 2024 general election. The refreshed identity increased visibility across social platforms and field operations, enabling partners to deliver key results during a high-stakes election year.
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Coalition Partners
Arizona AANHPI For Equity