Fuerte Arts Movement
As an artist-led, multi-issue civic engagement organization, Fuerte mobilizes communities through art to take collective action on voting rights, housing justice, environmental justice, and more.
Brand Strategy & Visual Identity
The Goal
Arizona has been shaped by decades of harmful policies and corporate practices that have disproportionately impacted low-income BIPOC communities, resulting in ongoing environmental injustice across the state.
Fuerte confronts these injustices through art, using creative expression as a vehicle for resistance and change. The goal is to develop a visual identity that centers artists and community members, celebrates self-expression, and elevates art as a tool for organizing and movement building.
Our Strategy
We began with the logo, using a paint tray to symbolize art as the center of Fuerte's work, and then shaped the visual identity around the meaning of Fuerte by incorporating a cactus with raised arms to symbolize strength, and took inspiration from Arizona’s landscape, using a color palette drawn from the state's iconic desert skies.
Services
Logo Development
Brand Identity
Custom Illustrations
Sector
Nonprofit
After
Before
The Impact
The refreshed brand enhances Fuerte Arts Movement's ability to mobilize artist and residents across Arizona. By unifying the visual identity, the rebrand strengthens campaigns advancing environmental justice, securing renter protections, influencing policy, and ensuring that environmental benefits reach those who have long been excluded.
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Learn more at Fuerte.org