Fuerte Arts Movement
As an artist-led, multi-issue civic engagement organization, Fuerte mobilizes communities through art to take collective action on voting rights, housing justice, environmental justice, and more.
Logo and Brand Identity
Project
Goal
Create a powerful visual identity that reflects the creativity of Fuerte Arts Movement. The new logo design incorporates Arizona’s iconic landscape and artistic elements, to symbolize community and expression.​
Strategy and Approach
The strategy behind Fuerte’s rebrand centers on aligning visual identity with the collective power of art and organizing. The new logo uses the shape of a paint tray to symbolize creative resistance and honors the essential role of artists in movement work. It incorporates elements of Arizona’s landscape to visually ground the brand.
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The color palette pulls from the bright tones of the desert skies and colors that reflect the energy within our communities.
Services
Logo
Branding
Illustration
Sector
Nonprofit
Impact
Environmental injustice in Arizona is the result of long-standing policies and corporate practices that have consistently sacrificed low-income and BIPOC communities for profit. This has led to toxic air, limited green spaces, and ongoing neglect in neighborhoods where families live and work.
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Fuerte Arts Movement confronts these challenges head-on by centering art in grassroots organizing. Through campaigns, and community engagement, they empower residents to demand better environments. They push for policies that protect renters, hold polluters accountable, and ensure environmental benefits reach those who have long been excluded.